As the Digital Content Specialist for the YMCA of Greater Toronto, I was directly responsible for producing videos (including association-wide videos for the CEO & President, Lesley Davidson), photography, writing blog posts, curating newsletter content, designing social media graphics, and redesigning website pages to recruit early childhood educators for the YMCA and establish the YMCA as a leading expert in the child care space.

Video Production

As a video producer, I was responsible for directing, videography, video editing, production management and script development for the following videos. To view more videos, please email contact@tiamorrison.com and I will provide the password for you to view more of my portfolio.

view more VIDEOS by request

Published Articles

Below is a sample of the articles I wrote for the YMCA of Greater Toronto blog with the goal of creating valuable pillar content to recruit high quality Early Childhood Educators and provide useful info to current families registered in YMCA child care programs, establishing the YMCA as a leading expert in the child care space. In addition, I revised articles written by other authors in the past to refresh them to meet current SEO and brand guidelines.

Meet a Y educator: Tatiana

Educators are at the heart of every YMCA Child Care centre. They not only care for children, but they also invest time in building genuine relationships with them. This makes Y Child Care centres a place where children feel comfortable and look forward to coming.

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4 benefits of being a Before & After School Educator at the YMCA

Life as a Child Care Educator is a rewarding and fulfilling career. It’s a privilege to inspire and make a difference in the lives of children every day, from helping children start their day off right to supporting them after a tough day at school.

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Far more than fun and games: The approach behind 6 play-based activities in a Y classroom

YMCA of Greater Toronto Child Care centres ignites curiosity and discovery in children who attend. Our centres offer activities based on the children’s interests, as recommended in our YMCA Playing to Learn™ and YMCA A Place to Connect™ curricula.

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Front-End Web Design

With a background in HTML, CSS and PHP as well as front-end web design in WordPress, SiteCore, and CoreDNA, I utilized those skills to design user-friendly and AODA compliant web pages for the YMCA.

School Break Programs

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Corporate Brand Photography

I travelled to various locations across the GTA to capture images of the YMCA child care programs for branding, marketing and press release purposes. My work has been featured on the YMCA website and blog, social media platforms, internal documents and other marketing vehicles.